Context is king, especially when it comes to data. Big data, small data, Excel data, dashboard data, ad hoc reports, analytics - all of these need that same important piece to make them relevant: Context. Here is a very simple, yet effective way to demonstrate the need for context: Imagine you are presented with a revenue trend chart. The trend is going up over time – can you assume you are on the right track? Not necessarily. If you can’t also see the trend of the expenses, it is impossible to tell if the revenue is increasing in a profitable way as your expenses may be growing faster. In Dundas BI, even non-technical users can add context to ensure proper data understanding.




Word Clouds   
   


A Word Cloud or Tag Cloud is a visual representation of text data in the form of tags, which are typically single words whose importance is visualized by way of their size and color. As unstructured data in the form of text continues to see unprecedented growth, especially within the field of social media, there is an ever-increasing need to analyze the massive amounts of text generated from these systems. A Word Cloud is an excellent option to help visually interpret text and is useful in quickly gaining insight into the most prominent items in a given text, by visualizing the word frequency in the text as a weighted list.