Predictive Analytics: Debunked

Predictive Analytics is one area of Business Intelligence (BI) that users tend to have very high expectations about. Let's look at some of these beliefs and try to temper our expectations a little bit regarding Predictive Analytics. At the end of the day, predictive is all about mobilizing the right set of tools and not deploying 'Skynet' to solve all your problems.


About the Author

Jeff Hainsworth

Jeff Hainsworth is a Senior Solutions Architect at Dundas Data Visualization with over a decade and a half of experience in Business Intelligence. He has a passion for building, coding and everything visual – you know, shiny things! Check out "Off the Charts... with Jeff", his platform for great content on all things analytics, data visualizations, dashboards, and business intelligence. There’s something for everyone!