This 2017 report, from the Eckerson Group, uncovers the keys of data monetization, and provides the required steps, so that businesses can start using their data assets as a new revenue stream. Specifically, how businesses can create data-driven products and services that generate revenue, reduce costs, cement customer loyalty, and deliver a competitive edge.
Use this guide to learn about the infrastructure and processes companies need to succeed with monetizing their data using the following three approaches:
- Deliver data analytics internally to employees so they can make better decisions, optimize processes, and reduce costs
- Enrich existing products with data analytics, improving customer retention and preserving market share
- Sell data products and services to customers, generating new product lines and revenue.
This may also be of interest to you:
Webinar - How Data Can Be Your Newest Revenue Stream - A Guide to Data Monetization
- Presented by Wayne Eckerson, Founder and Principal Consultant, Eckerson Group
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